World Rose Eden Rose^®

Every three years, the World Federation of Rose Societies nominates a special rose as the World Rose. In 2006, an international jury met and chose the eden rose^®, from Meilland /BKN Strobel, as the World Rose. The jury was convinced by the eden rose's^® romantic flair, its nostalgic, fragrant blooms, and its resistance to diseases. In order to emphasize the uniqueness of this rose, BKN Strobel developed a sales concept with a logo, new label and a CC container with topper and posters. The rose is presented with three stakes in an elegant black, square container with a round base that features the golden "World Rose" logo printed on two sides. The World Rose can be sold directly from the CC container. A large topper and two World Rose posters on the side add to the impressive sales display.